I am speaking on the strategies and tactics for building Facebook Messenger bots that make money
strategy
“5 Pillars of a Facebook Chatbot Strategy” in FeedFront #45
Wondering how Facebook Messenger bots may work for your business? These 5 Pillars will help you map out a sound plan!
Speaking @ ASW2019 on Facebook Ads Process & Methodology
Speaking at the Affiliate Summit West in Las Vegas again, covering the best practices of planning Facebook projects
7 Reasons Your Business Needs a Chatbot Right Now
If you follow marketing industry news you must have heard about Facebook Messenger bots. Whether you already have them or still on the fence, you owe it to yourself to read this post to hone in on the real reasons to use them
TOP 10: Mindset Problems That Ruin Your Marketing
Are you shooting yourself in the foot, as you are reading this post? Marketing is not just about strategies, tactics, processes and technology. I am going to tell you what you need to hear, not what will make you feel warm and fuzzy.
How to Start a Facebook Ads Project: 4 Must Have Phases
"We want to advertise on Facebook, how do we get started?". This is the question I hear time and again, day after day. Unfortunately the very people who could benefit the most from paid media often fail to understand how to properly plan and prepare.
Facebook Ads after The Great Privacy Panic of 2018
Everyone has heard about the "Cambridge Analytica data scandal" by now. Is "Facebook marketing over" or "nothing will change"? Most "experts", preaching either extreme are dead wrong. The sum of Facebook changes is the biggest in years and you need a plan to adapt.
Luck vs. Skill in Advertising: How to Improve Your Outcomes
If you knew in advance the outcome of every decision, wouldn't you be unstoppable? We are constantly bombarded by visions of success. It is usually presented as easy, effortless and predetermined by someone's wisdom (or hard work). A clever sales pitch often follows, with the message that you could achieve the same results "if only you do ABC".
Build Ad Creatives Like South Park Manatees: Turning Art Into Process
Is creative design an art or a science? Not so long ago I bumped into a 10+ year old South Park episode that made me think about how we produce Facebook Ads. We are introduced to the "Family Guy writing staff" who turn out to be a group of manatees. The manatees "write" jokes for the show by picking random balls from a tank.
The Customer Journey of Finding a Lover
Customer Journey is often not the easiest concept to grasp. While mapping and mastering the entire customer experience holds the key to fixing what is broken in your marketing and sales, it is easy to get lost. We need better ways to get the points across, and visual explanations are usually more helpful than dry writeups.