strategy

Speaking @ Chatbot Life 2019 on Building Bots for Business

Planning to be in New York City on May 22?

Chatbot Life conference will be in town and I am speaking on the strategies and tactics for building Facebook Messenger bots that make money

We will have “Idea to Launch” panel and I plan to discuss bots that automate sales, service and support for businesses ranging from local services to global enterprises

I covered a few chatbot topics on this blog not long ago, including how to make a business case for chatbots and how to develop a chatbot strategy. With this panel we expect to have a lively discussion comparing and contrasting different approaches from several colleagues

Chatbots are the future of marketing because of their unique capabilities to deliver instant gratification, by handling standardized scripted interactions. The human reps can be redeployed to handle higher-level inquires with a higher return on their time

Save up to $150 by booking your ticket with the speaker discount

“5 Pillars of a Facebook Chatbot Strategy” in FeedFront #45

Wondering how Facebook Messenger bots may work for your business? These 5 Pillars will help you map out a sound plan!

Speaking @ ASW2019 on Facebook Ads Process & Methodology

Speaking at the Affiliate Summit West in Las Vegas again, covering the best practices of planning Facebook projects

7 Reasons Your Business Needs a Chatbot Right Now

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TOP 10: Mindset Problems That Ruin Your Marketing

Are you shooting yourself in the foot, as you are reading this post? Marketing is not just about strategies, tactics, processes and technology. I am going to tell you what you need to hear, not what will make you feel warm and fuzzy.

How to Start a Facebook Ads Project: 4 Must Have Phases

"We want to advertise on Facebook, how do we get started?". This is the question I hear time and again, day after day. Unfortunately the very people who could benefit the most from paid media often fail to understand how to properly plan and prepare.

Facebook Ads after The Great Privacy Panic of 2018

 Everyone has heard about the "Cambridge Analytica data scandal" by now. Is "Facebook marketing over" or "nothing will change"? Most "experts", preaching either extreme are dead wrong. The sum of Facebook changes is the biggest in years and you need a plan to adapt.

Luck vs. Skill in Advertising: How to Improve Your Outcomes

If you knew in advance the outcome of every decision, wouldn't you be unstoppable? We are constantly bombarded by visions of success. It is usually presented as easy, effortless and predetermined by someone's wisdom (or hard work). A clever sales pitch often follows, with the message that you could achieve the same results "if only you do ABC".

Build Ad Creatives Like South Park Manatees: Turning Art Into Process

Is creative design an art or a science? Not so long ago I bumped into a 10+ year old South Park episode that made me think about how we produce Facebook Ads. We are introduced to the "Family Guy writing staff" who turn out to be a group of manatees. The manatees "write" jokes for the show by picking random balls from a tank.

The Customer Journey of Finding a Lover

Customer Journey is often not the easiest concept to grasp. While mapping and mastering the entire customer experience holds the key to fixing what is broken in your marketing and sales, it is easy to get lost. We need better ways to get the points across, and visual explanations are usually more helpful than dry writeups.