Is creative design an art or a science? Not so long ago I bumped into a 10+ year old South Park episode that made me think about how we produce Facebook Ads. We are introduced to the "Family Guy writing staff" who turn out to be a group of manatees. The manatees "write" jokes for the show by picking random balls from a tank.
"Facebook ads don't work for us"! 62% of small business owners said so in response to a recent Weebly survey. I run and advocate Facebook Ads for most types of companies, yet I believe this number is too low. Why? Because there are just too many ways to mess up your Facebook Ads if you lack the right know-how.
Whenever I talk to marketers and business owners who struggle with online advertising, I see the same root cause of disappointing results in nearly 100% of the cases. The problem is not having a good understanding and control of their Customer Journey. Why is this the #1 issue and what can we learn from their mistakes?