If you managed or sponsored performance marketing projects in the past, you have surely seen a few of them fail. Would you like to improve your "batting average"? If the answer is YES, let's try to understand the primary root cause behind most disappointments.
If you knew in advance the outcome of every decision, wouldn't you be unstoppable? We are constantly bombarded by visions of success. It is usually presented as easy, effortless and predetermined by someone's wisdom (or hard work). A clever sales pitch often follows, with the message that you could achieve the same results "if only you do ABC".
The Holiday Season is over and it is time to get back to work! To start 2018 strong, I am sharing my 2018 Plans & Goals. These aren't going to be some weak sauce New Year Resolutions about "eating healthy" or "thinking positively". I am sharing specific plans to attract the right opportunities and to calibrate the existing relationships.
Customer Journey is often not the easiest concept to grasp. While mapping and mastering the entire customer experience holds the key to fixing what is broken in your marketing and sales, it is easy to get lost. We need better ways to get the points across, and visual explanations are usually more helpful than dry writeups.
"Facebook ads don't work for us"! 62% of small business owners said so in response to a recent Weebly survey. I run and advocate Facebook Ads for most types of companies, yet I believe this number is too low. Why? Because there are just too many ways to mess up your Facebook Ads if you lack the right know-how.
Do you have burning questions that prevent you from starting an advertising project? Or maybe you are already running some ads and not sure what you can do to improve the results?
Whenever I talk to marketers and business owners who struggle with online advertising, I see the same root cause of disappointing results in nearly 100% of the cases. The problem is not having a good understanding and control of their Customer Journey. Why is this the #1 issue and what can we learn from their mistakes?