Are you shooting yourself in the foot, as you are reading this post? Marketing is not just about strategies, tactics, processes and technology. I am going to tell you what you need to hear, not what will make you feel warm and fuzzy.
mistakes
The #1 Reason Marketing Projects Fail
If you managed or sponsored performance marketing projects in the past, you have surely seen a few of them fail. Would you like to improve your "batting average"? If the answer is YES, let's try to understand the primary root cause behind most disappointments.
Luck vs. Skill in Advertising: How to Improve Your Outcomes
If you knew in advance the outcome of every decision, wouldn't you be unstoppable? We are constantly bombarded by visions of success. It is usually presented as easy, effortless and predetermined by someone's wisdom (or hard work). A clever sales pitch often follows, with the message that you could achieve the same results "if only you do ABC".
ASW18 Report or Marketing Lessons from a Car Engine Failure
The show went fantastic and my presentation marked a public preview of our marketing service methodology. Unfortunately, the "technical difficulties" on the way home derailed and delayed the follow through. But there is a great teachable moment in how the story of my destroyed car engine can help marketers understand the problems they might be ignoring.