Is creative design an art or a science? Not so long ago I bumped into a 10+ year old South Park episode that made me think about how we produce Facebook Ads. We are introduced to the "Family Guy writing staff" who turn out to be a group of manatees. The manatees "write" jokes for the show by picking random balls from a tank.
Customer Journey is often not the easiest concept to grasp. While mapping and mastering the entire customer experience holds the key to fixing what is broken in your marketing and sales, it is easy to get lost. We need better ways to get the points across, and visual explanations are usually more helpful than dry writeups.
"Facebook ads don't work for us"! 62% of small business owners said so in response to a recent Weebly survey. I run and advocate Facebook Ads for most types of companies, yet I believe this number is too low. Why? Because there are just too many ways to mess up your Facebook Ads if you lack the right know-how.