I am speaking on the strategies and tactics for building Facebook Messenger bots that make money
blueprint
[Podcast + Slides] Blueprint Lab Sneak Peek
Want to know why this blog has been so quiet lately? The hard work put in over a long time is coming together and bearing fruit.
“5 Pillars of a Facebook Chatbot Strategy” in FeedFront #45
Wondering how Facebook Messenger bots may work for your business? These 5 Pillars will help you map out a sound plan!
How to Start a Facebook Ads Project: 4 Must Have Phases
"We want to advertise on Facebook, how do we get started?". This is the question I hear time and again, day after day. Unfortunately the very people who could benefit the most from paid media often fail to understand how to properly plan and prepare.
Build Ad Creatives Like South Park Manatees: Turning Art Into Process
Is creative design an art or a science? Not so long ago I bumped into a 10+ year old South Park episode that made me think about how we produce Facebook Ads. We are introduced to the "Family Guy writing staff" who turn out to be a group of manatees. The manatees "write" jokes for the show by picking random balls from a tank.
FREE Marketing AMA: Facebook Ads, Funnels, Customer Journeys
Do you have burning questions that prevent you from starting an advertising project? Or maybe you are already running some ads and not sure what you can do to improve the results?
Funnels vs. Customer Journeys: Top 5 Distinctions
The most common question I get when I bring up customer journeys is "Are you talking about funnels"? Funnels are quite popular these days, but are these really the same things? In this article, I will highlight Top 5 Differences between building your marketing around "funnels" vs. "customer journeys", the way these terms are most commonly understood.
Fix Your Marketing With a Customer Journey Map
Whenever I talk to marketers and business owners who struggle with online advertising, I see the same root cause of disappointing results in nearly 100% of the cases. The problem is not having a good understanding and control of their Customer Journey. Why is this the #1 issue and what can we learn from their mistakes?