Samurai vs. Machine Gunner: Which Type of Marketer Are You?

Last several months I have been 100% focused on a radical update to our marketing methodology & tooling. While restructuring our checklists & templates, I realized that introduction of machine guns in late 19th century is the best metaphor to explain the value of our new process.
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Facebook Ads after The Great Privacy Panic of 2018

 Everyone has heard about the "Cambridge Analytica data scandal" by now. Is "Facebook marketing over" or "nothing will change"? Most "experts", preaching either extreme are dead wrong. The sum of Facebook changes is the biggest in years and you need a plan to adapt.
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Facebook Analytics: Don’t Miss Out! (my article in FeedFront #42)

If you buy Facebook Ads, without taking full advantage of Facebook Analytics, stop what you are doing and read "Facebook Analytics: Monetize the Customer Journey" in the latest FeedFront Magazine.
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Luck vs. Skill in Advertising: How to Improve Your Outcomes

If you knew in advance the outcome of every decision, wouldn't you be unstoppable? We are constantly bombarded by visions of success. It is usually presented as easy, effortless and predetermined by someone's wisdom (or hard work). A clever sales pitch often follows, with the message that you could achieve the same results "if only you do ABC".
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Build Ad Creatives Like South Park Manatees: Turning Art Into Process

Is creative design an art or a science? Not so long ago I bumped into a 10+ year old South Park episode that made me think about how we produce Facebook Ads. We are introduced to the "Family Guy writing staff" who turn out to be a group of manatees. The manatees "write" jokes for the show by picking random balls from a tank.
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ASW18 Report or Marketing Lessons from a Car Engine Failure

The show went fantastic and my presentation marked a public preview of our marketing service methodology. Unfortunately, the "technical difficulties" on the way home derailed and delayed the follow through. But there is a great teachable moment in how the story of my destroyed car engine can help marketers understand the problems they might be ignoring.
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Top 10 Goals for 2018: My Ultimate Game Plan

The Holiday Season is over and it is time to get back to work! To start 2018 strong, I am sharing my 2018 Plans & Goals. These aren't going to be some weak sauce New Year Resolutions about "eating healthy" or "thinking positively". I am sharing specific plans to attract the right opportunities and to calibrate the existing relationships.
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The Customer Journey of Finding a Lover

Customer Journey is often not the easiest concept to grasp. While mapping and mastering the entire customer experience holds the key to fixing what is broken in your marketing and sales, it is easy to get lost. We need better ways to get the points across, and visual explanations are usually more helpful than dry writeups.
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5 Step Checklist to Fix Your Failing Facebook Ads

"Facebook ads don't work for us"! 62% of small business owners said so in response to a recent Weebly survey. I run and advocate Facebook Ads for most types of companies, yet I believe this number is too low. Why? Because there are just too many ways to mess up your Facebook Ads if you lack the right know-how.
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FREE Marketing AMA: Facebook Ads, Funnels, Customer Journeys

Do you have burning questions that prevent you from starting an advertising project? Or maybe you are already running some ads and not sure what you can do to improve the results?
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