Do you have burning questions that prevent you from starting an advertising project? Or maybe you are already running some ads and not sure what you can do to improve the results?
The most common question I get when I bring up customer journeys is "Are you talking about funnels"? Funnels are quite popular these days, but are these really the same things? In this article, I will highlight Top 5 Differences between building your marketing around "funnels" vs. "customer journeys", the way these terms are most commonly understood.
Whenever I talk to marketers and business owners who struggle with online advertising, I see the same root cause of disappointing results in nearly 100% of the cases. The problem is not having a good understanding and control of their Customer Journey. Why is this the #1 issue and what can we learn from their mistakes?
In a week after the Affiliate Summit, I had a chance to summarize the feedback from the pre-launch of our new marketing service methodology. Many thanks to everyone who reviewed our presentations, checklists, and software demos, contributed their input and provided their support. Without much ado here are a few thoughts.
With the launch of our company’s new website, we are making a commitment to publicly sharing some key marketing and advertising insights that emerge from being on the cutting edge of martech