Monthly Archives: September 2017

“3 Steps to Boost Facebook Ads ROI” in FeedFront #40

The Issue #40 of the FeedFront Magazine includes my article on "3 Steps to Boost Facebook Ads ROI". I will be speaking on a similar topic at the Affiliate Summit West 2018, so make plans to come to Vegas this upcoming January!

Funnels vs. Customer Journeys: Top 5 Distinctions

The most common question I get when I bring up customer journeys is "Are you talking about funnels"? Funnels are quite popular these days, but are these really the same things? In this article, I will highlight Top 5 Differences between building your marketing around "funnels" vs. "customer journeys", the way these terms are most commonly understood.