Whenever I talk to marketers and business owners who struggle with online advertising, I see the same root cause of disappointing results in nearly 100% of the cases. The problem is not having a good understanding and control of their Customer Journey. Why is this the #1 issue and what can we learn from their mistakes?

In a week after the Affiliate Summit, I had a chance to summarize the feedback from the pre-launch of our new marketing service methodology. Many thanks to everyone who reviewed our presentations, checklists, and software demos, contributed their input and provided their support. Without much ado here are a few thoughts.

With the launch of our company’s new website, we are making a commitment to publicly sharing some key marketing and advertising insights that emerge from being on the cutting edge of martech