Facebook Analytics: Don’t Miss Out! (my article in FeedFront #42)

If you buy Facebook Ads, without taking full advantage of Facebook Analytics, stop what you are doing and read "Facebook Analytics: Monetize the Customer Journey" in the latest FeedFront Magazine.

Luck vs. Skill in Advertising: How to Improve Your Outcomes

If you knew in advance the outcome of every decision, wouldn't you be unstoppable? We are constantly bombarded by visions of success. It is usually presented as easy, effortless and predetermined by someone's wisdom (or hard work). A clever sales pitch often follows, with the message that you could achieve the same results "if only you do ABC".